Within the dusty maze of the medinas paved with cobbled stones, the wooden doors with intricate brass bolts divide the bustling marketplace and the tranquil riads. Behind these homogeneous rose-colored facade, the walls are adorned with iconic Moroccan mosaic tiles, brightly coloured floral geometries set against cement or marble. The art form dates back to centuries of tradition and craft. Handed down from generations, the beautiful and unique Islamic mosaic tile art (or kellij) encompasses both the practical and spiritual. What began simply with earthy shades of brown and white, has over the centuries expanded to include reds, yellows, greens, blues and now, contemporary colours like turquoise and rose. Today it is seen covering the water fountains, interior walls, mosques and tombs of Morocco; symbolising affluence and spirituality.
It is the vibrance and essence of these tiles that has influenced the textile prints of our new collection. Our Deconstructed Mosaic print bears a semblance to the fragmented shapes of the tiles. Retaining some of its original shapes, we took the liberty to merge the design with macro-views of tile outlines for a more modern take on the Kellij. This combined with the generous drizzle of the vivacious Medina colours, lend it an authentic Moroccan vibe.
In the Chefchaouen print, the canvas is largely blue to pay tribute to the town of Chefchaouen, affectionately known as The Blue Pearl due to its architecture laced in shades of blue. We infused the Clementine, a native Moroccan fruit, against the serene blue canvas. Drawn, traced and then repeated as a constant pattern, it creates a sudden burst of contrast, making the design unmistakably eye-catching.